PYMNTS: Digital Healthcare Use Surged 2.9% in December 2021 on Fears of Omicron

According to a survey conducted by PYMNTS, 2.1 million more consumers accessed health care products and services online in December 2021 than they did just one month earlier. Additionally, 2.8 million fewer consumers attended in-person medical appointments in December than in November. Millennials were the top users of digital health care options. This age group is the most likely of any demographic age group to obtain health care-related products and services online, with 46 percent (or 13 million) doing so in December. This compares to just 27 percent of Generation X and 13 percent of Baby Boomers and seniors. Researchers highlighted that financial wellness seekers and convenience seekers tend to be digital-first health care enthusiasts.