Morning Consult: On-Demand Telehealth Is Booming Even as a Fierce Competitor Remains: the Doctor’s Office

A new Morning Consult polling indicates that for now, most adults who use telehealth are sticking with virtual care from their doctors over on-demand services. “People are using their own doctors, and there aren’t these fly-by-night operations setting up to just bill Medicare for these services,” said Krista Drobac, executive director of the Alliance for Connected Care.

  • 72% of U.S. adults who have used telehealth said they’ve accessed virtual care through their regular provider or health plan, while another 17% have gotten care through a direct-to-consumer platform and 11% have used both types of services.
  • 53% of U.S. adults said they’d rather use in-person health care than telehealth moving forward, but that share fell to 45% among those who have used telehealth in the past.
  • Virtual care’s biggest growing pains: cost and coverage. Among the challenges for on-demand telehealth is getting coverage for the services, as traditional payers and providers roll out their own virtual care options.
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