Rock Health: Startup innovation for underserved groups: 2021 digital health consumer adoption insights
Rock Health released its 2021 Digital Health Consumer Adoption Survey, which sheds light on where digital health solutions are gaining traction across different demographic groups and where gaps still remain. The survey found that digital health adoption gaps persisted in rural communities, with respondents living in rural areas reporting lower rates of live video telemedicine use. Digital health players are helping clinicians to overcome infrastructure barriers remaining for rural care delivery, such as by designing virtual care and remote monitoring platforms to rely on cellular networks which are more widely available than broadband. The survey also found that Medicaid beneficiaries reported using telemedicine modalities beyond live video at slightly higher rates, including live phone telemedicine (50 percent) and text messaging with a clinician (32 percent).